A new study shows that TV companies are refusing to pack TV boxes for fear that they would be “inappropriate” for children.
The report, released Monday by the Child Development Research Institute, found that only about 30% of American households receive a TV package, and it’s only about 10% of children who do.
That leaves TV makers and distributors scrambling to make TV packages that fit in with current trends and market needs.
The study was based on data from Nielsen, the Nielsen Company and the Center for Media and Democracy.
The report found that children under 12 accounted for only about 5% of the U.S. TV audience.
The problem is that, even with the right packages, children are more likely to consume media on their own, which is why it’s so important for TV producers to understand how TV packages fit in today’s market, said Matthew Womack, senior policy analyst at the Child and Family Policy Institute.
It’s a big deal to make these products available to the public and to children, he said.
The survey also found that fewer than half of all TV companies were willing to pack their boxes.
“These boxes are a major barrier to parents who want to be able to share their content with their children and children with other family members,” Womak said.
“And that’s why this is so important to us.”
The survey included nearly 2,000 questions, and the results were released Monday.
It found that nearly a third of respondents who participated said that they didn’t feel comfortable giving their child’s TV box to a company.
And more than half said they were not able to get a package from their company if they wanted to use their child to share a show with their family.
The research also found more than 50% of people said that it’s not worth the cost to buy a TV box from a TV company, with nearly half of respondents saying they would rather pay more than they would if they had a box.
“The boxes are just going to be a nuisance, and they’re going to sit there,” said Emily Lauer, a child-focused producer and educator with a focus on families and children.
“You don’t want them hanging out in your living room.”
In a statement, Nielsen said that the research confirms that families are buying more TV and that more than a third said they would prefer to buy from an individual company rather than buy a package.
“In the face of this mounting evidence that the TV industry is ignoring the needs of children, we have decided to stop selling TV boxes to the general public,” the statement read.
“This is in spite of a significant amount of research demonstrating that the best way to keep kids engaged and engaged in the television industry is to give them the opportunity to purchase and share content with friends and family, as well as to make more of a living.”
It also said that more people were using the TV apps on their phones, tablets and computers to share media with their friends.
Nielsen’s research also shows that a larger share of kids use social media sites to connect with friends.
The Associated Press contributed to this report.