Asda is bringing its packing boxes to the UK for the first time, and it’s not expecting the excitement that some shoppers have been waiting for.
In fact, Asda has said that they expect a “dramatic” reaction from shoppers, and that the first batch of boxes will be available for delivery in January.
The new boxes are made with a new design, with a “sliding door” and “slip-free” storage space, and a “laid-back” design, says Asda.
“We’ve listened to our customers and are looking to ensure they have the same experience as our competitors,” Asda’s vice president of brand strategy and communications, Mike McAllister, told The Times.
“We’re very excited about the first boxes and hope you are too.”
In the UK, the first delivery will take place on January 1, 2017, and the first 100 boxes will go on sale on January 18.
The company is currently in discussions with customers and suppliers about the new boxes.
In order to avoid any problems, Asdas own boxes will only come with the “best” of materials.
If you are planning to buy a box, you should make sure to read the instructions carefully before purchasing.
Asda said that it would like to have a “tangible sense” of the response from the public.
“It is our goal to be able to offer a box in a way that is simple, engaging and authentic, and we are keen to create that experience,” McAllisters said.
“This is not just a one-off event; we want to offer the same service for our customers as we offer for our shoppers.”
Asda is looking to build up its “customer relationship” with the UK as well as a global audience, with its new boxes expected to be “an effective way for us to reach new audiences across the globe.”
In its first year in the UK and Ireland, Asdeas “packs in a large range of materials” to help people get the best possible experience.
It says it plans to continue to offer its own boxes in the region, and also plans to introduce boxes in Europe and the US.
While the company will be selling the boxes in “limited quantities” to retailers in the “medium term”, McAlliers claims that it expects the company to have “a range of” box sizes in stores in the coming months.
“Our ambition is to make it as easy as possible for customers to find the right product, and so we are introducing limited availability of boxes,” he said.
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